The Unified Individual Process in Salesforce Data Cloud is a crucial capability for creating a single, consistent view of your customers across various systems and touchpoints. This process uses identity resolution techniques to stitch together data from multiple sources into a unified profile.
What is the Unified Individual?
The Unified Individual is the resolved identity of a person created by combining all related records from various systems. These
records are linked through matching rules and identity resolution policies configured in the Data Cloud.
- Combines identity data from DMOs
- Applies deterministic and probabilistic matching
- Creates a master profile for segmentation and personalizationBenefits of Unified Individual Process
- Provides a 360-degree view of each customer
- Improves personalization in marketing and service
- Reduces data duplication
- Enables consistent analytics and segmentation
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Steps Involved in the Process
- Data Ingestion via Data Streams
- Mapping to Standard DMOs
- Identity Resolution Policies Applied
- Unified Individual Created
- Activation for Marketing, Analytics, or Service
Master the Unified Individual Process
Join our hands-on Salesforce Data Cloud training to understand identity resolution and the Unified Individual concept using real-world examples and guided exercises.
FAQ: Unified Individual in Data Cloud
📘 More Resources
Explore more Salesforce Data Cloud tutorials:
👉 Data Cloud Consultant Training on Udemy
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