Salesforce Data Cloud helps organizations break data silos by connecting scattered customer data into a single, unified customer profile. The engine behind this magic is Identity Resolution — the process of intelligently matching customer records from different sources using an identity gr...

The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.

In this blog, we'll e...

Salesforce Data Cloud uses two foundational object types to manage data: Data Lake Objects (DLOs) and Data Model Objects (DMOs). Understanding the difference between them is essential for building a unified, actionable customer profile.

In this article, you’ll learn the purpose, struct...

Data Streams are a critical component in Salesforce Data Cloud, enabling you to ingest, transform, and unify data from various sources like Salesforce, Marketing Cloud, cloud storage, and third-party APIs. They play a key role in delivering clean, real-time customer insights.

This blog post expl...

Salesforce Data Cloud (formerly Customer Data Platform) is a powerful platform to unify, analyze, and activate customer data in real-time. Whether you’re a consultant, admin, or marketing professional, setting up Data Cloud the right way is critical to ensure success.

This guide is designed for worki...

Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.

What is a Unified Customer Profile?

A Unified Customer Profile combin...

The Unified Individual Process in Salesforce Data Cloud is a crucial capability for creating a single, consistent view of your customers across various systems and touchpoints. This process uses identity resolution techniques to stitch together data from multiple sources into a unified profile.

What ...

Salesforce’s Party Model is a framework that unifies customer records across different clouds and systems. It plays a crucial role in enabling consistent identification of individuals and organizations, ensuring that marketing, sales, and service teams all refer to the same core entity.

In this blog,...

Introduction