Blogs

 Salesforce Data Cloud introduces a powerful data framework built around standardized Data Model Objects (DMOs). Understanding these DMO categories is critical for marketers aiming to unify customer data and activate meaningful engagements across Salesforce Marketing Cloud (SFMC).

The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.

This blog will guide you through how the Contact-Based Data Model...

Peoplewoo Skills brings you a hands-on guide to diagnose and fix common Salesforce Marketing Cloud (SFMC) issues across Email Studio, Journey Builder, and Automation Studio. Use this playbook to move from symptoms ➜ root cause ➜ verified fix.

Salesforce Data Cloud helps organizations break data silos by connecting scattered customer data into a single, unified customer profile. The engine behind this magic is Identity Resolution — the process of intelligently matching customer records from different sources using an identity gr...

The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.

In this blog, we'll e...

The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.

This blog will explore what t...

Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.

In this article, we'll ...

The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.

This blog will guide you through how the Contact-Based Data Model...

Salesforce Data Cloud uses two foundational object types to manage data: Data Lake Objects (DLOs) and Data Model Objects (DMOs). Understanding the difference between them is essential for building a unified, actionable customer profile.

In this article, you’ll learn the purpose, struct...

You can edit text on your website by double clicking on a text box on your website. Alternatively, when you select a text box a settings menu will appear. your website by double clicking on aManaging subscribers is a fundamental part of successful email marketing in Salesforce Marketing Cloud (SFMC)...