Why Deployment is Important?

Deployment helps achieve:

• Consistency across environments
• Error-free migration of assets
• Faster onboarding of new business units
• Better QA and testing processes
• Team collaboration for large-scale marketing operations

Deployment Methods in Salesforce Marketing Cloud

SFMC supports multiple ways of deploying assets. The table below summarizes each method:

Assets You Can Deploy in SFMC

Not all assets can be moved automatically, but many are supported by Deployment Manager.

Common Challenges in SFMC Deployment

While deployment tools are helpful, teams often face certain limitations:

• Not all entry events in Journey Builder deploy properly.
• API credentials and integrations must be manually set up.
• Mobile Studio configuration cannot be fully deployed.
• Content dependencies may cause deployment errors.
• Folder structures may not match between BUs.

Best Practices for Deployment in SFMC

Follow these best practices to ensure a smooth deployment experience:

• Create identical folder structures in both source and destination BUs.
• Document dependencies like DEs, automations, and entry events.
• Use naming conventions to avoid asset confusion.
• Test assets in QA BU before deploying to production.
• Keep backup copies of critical assets.
• Review deployment error logs after every publish.

Deployment Manager vs Package Manager — Summary Table