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Salesforce Marketing Cloud Engagement
​Training

Salesforce Marketing Cloud is a powerful Digital Marketing Automation Platform.
It helps businesses connect with customers through personalized, cross-channel experiences. It empowers marketers to design, automate, and optimize campaigns across Email, SMS, Push notifications & Web — all from a single platform.

*Prices may vary based on currency conversion.

Salesforce Marketing Cloud Con

Hands-On Project Based Learning

  • 25+ Hours of Live Instructor Led Training
  • Expert-Led Mentoring Sessions.
  • Instant Doubt Clearing.

Free Salesforce Marketing Cloud Access

  • 4 Months of Salesforce Marketing Cloud Org Access
  • Industry-Relevant Projects.
  • Realtime Scenarios Explanation.
  • Quizzes & Assignments.

Live Interactive Learning

  • One-On-One Learning Assistance.
  • Real-Time Projects.
  • Lifetime Access to Course Content
  • Introduction to Salesforce Marketing Cloud (SFMC)
  • Email Studio Basics
  • Email Creation
  • Personalization & Dynamic Content
  • A/B Testing & Optimization
  • Tracking & Reporting
  • Compliance & Best Practices
  • Advanced Features
  • Real-World Use Cases & Projects
  • Overview of Contact Builder
  • Contacts
  • Data Designer
  • Data Extensions (Standard & Custom)
  • Attribute Groups
  • Populations
  • Benefits of Contact Builder
  • Use Cases in Marketing Automation
  • Overview of Content Builder
  • Email Templates and Layouts
  • Content Blocks (text, image, button, dynamic)
  • Drag-and-Drop vs. HTML Editor
  • Content Organization (folders, tags, search)
  • Personalization in Content Builder
  • Dynamic Content and Rules
  • Cross-Channel Content Usage (Email, Mobile, Web)
  • Best Practices for Content Management
  • Overview of Mobile Studio
  • MobileConnect (SMS Campaigns)
  • MobilePush (Push Notifications)
  • GroupConnect (Messaging Apps e.g., LINE, Facebook Messenger)
  • Subscriber Management in Mobile Studio
  • Creating and Sending SMS/MMS Messages
  • Personalization and Dynamic Content in Mobile Campaigns
  • Tracking and Reporting Mobile Campaigns
  • Compliance and Best Practices for Mobile Messaging
  • Overview of Analytics Builder
  • Introduction to Reports and Dashboards
  • Email Tracking and Performance Metrics
  • Journey Builder Analytics
  • Audience Engagement Reports
  • Conversion Tracking and ROI Analysis
  • Automation of Reports and Scheduling
  • Best Practices for Data-Driven Marketing Decisions

  • Overview of Automation Studio
  • Key Components and Activities
  • Data Extract, Import, and File Transfer
  • SQL Query Activities
  • Filter and Data Update Activities
  • Email and SMS Send Activities
  • Automation Canvas and Workflow Design
  • Scheduling and Triggering Automations
  • Monitoring and Error Handling
  • Best Practices for Automation Management
  • Overview of Web Studio
  • CloudPages Basics
  • Creating Landing Pages
  • Using Smart Capture for Lead Collection
  • Personalization in Web Studio
  • Integrating with Data Extensions
  • AMPscript and Dynamic Content in Web Pages
  • Tracking and Reporting Web Interactions
  • Best Practices for Web Campaigns
  • Journey Builder Canvas and Interface
  • Types of Journeys (Single Send, Multi-Step, Transactional)
  • Entry Sources and Audience Configuration
  • Activities: Email, SMS, Push, Waits, Splits
  • Decision Splits and Path Optimization
  • Personalization in Journeys
  • Journey Testing and Validation
  • Monitoring and Reporting Journeys
  • Best Practices for Journey Design
  • Prerequisites and Setup Requirements
  • Integration with Salesforce CRM
  • Synchronizing Data Extensions with CRM Data
  • Using Synchronized Data Sources
  • Triggered Sends from Salesforce CRM
  • Journey Builder with CRM Data
  • Sales and Service Cloud Integration
  • Security and Access Considerations
  • Best Practices for Using Marketing Cloud Connect
  • Introduction to AMPscript
  • Basic Syntax and Structure
  • Personalization with AMPscript
  • Working with Variables and Functions
  • Conditional Logic (IF, ELSE, ELSEIF)
  • Loops and Iterations
  • Using AMPscript with Data Extensions
  • Lookup and Data Retrieval Functions
  • Error Handling in AMPscript
  • Best Practices and Use Cases
    • Overview of Salesforce Marketing Cloud APIs
    • Authentication with OAuth 2.0
    • Using Postman for API Testing
    • REST API vs. SOAP API
    • Working with Data Extensions via API
    • Triggering Email Sends via API
    • Journey Builder Entry Events through API
    • Managing Subscribers and Contacts with API
    • Automating Campaigns using API Calls
    • Error Handling and API Response Codes
    • Best Practices for API Integration
    • Common Real-World Use Cases with Postman
    • Understanding Data Extensions and Data Views
    • Basic SQL Queries (SELECT, WHERE, ORDER BY)
    • Using Joins (INNER, LEFT, RIGHT) with Data Extensions
    • Aggregations (COUNT, SUM, AVG, GROUP BY)
    • Filtering and Segmentation with SQL
    • Using CASE Statements and Conditional Logic
    • Creating and Saving SQL Query Activities in Automation Studio
    • Best Practices for Writing Efficient Queries
    • Common SQL Use Cases in Marketing Cloud

    Build Your Career as a Marketing Automation Consultant !

    Step into the #1 In-Demand CRM & Marketing Cloud Ecosystem.
    Master Salesforce Marketing Cloud — Trusted by Global Brands!
    Certification Prep + Live Projects + Career Support for your Dream Job!
    SELF-PACED UDEMY COURSE

    Salesforce Marketing Cloud Training

    Master Salesforce Marketing Cloud Engagement with complete beginner to advanced training covering Email Studio, Journey Builder, SQL, AMPscript, Automation Studio and Interview Preparation.

    Start Learning on Udemy
    FREE YOUTUBE PLAYLIST

    Marketing Automation Interview Preparation

    Prepare for Salesforce Marketing Cloud interviews with real interview questions, scenario-based discussions and practical marketing automation concepts.

    ✓ Real Interview Questions
    ✓ Scenario-Based Answers
    ✓ SFMC Concepts Explained
    ✓ Certification Support
    Watch Playlist
    ₹15K
    4 Months Access
    LIVE SFMC ENVIRONMENT

    Salesforce Marketing Cloud Access

    Practice live scenarios, create automations, build journeys and prepare for interviews with hands-on SFMC experience.

    Purchase Access
    FREE
    LMS Course
    BEGINNER FRIENDLY

    SFMC Study Guide

    Learn Salesforce Marketing Cloud fundamentals, interview concepts and marketing automation basics completely free.

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    FAQs
    We offer hands-on modules across the full Marketing Cloud ecosystem—including Email Studio, Contact Builder, Content Builder, Mobile & Analytics Studio, Automation Studio, Web Studio, Journey Builder, Marketing Cloud Connect, AMPscript, APIs, and SQL. 
    Peoplewoo Skills typically serves professionals looking to upskill in Salesforce Marketing Cloud across domains such as marketing, CRM, and digital automation. While exact eligibility isn’t listed, they train across the Salesforce ecosystem, implying openness to diverse backgrounds. 
    We emphasize a practical, hands-on approach—featuring real-time demos, guided exercises, and troubleshooting scenarios.

    Yes—Peoplewoo Skills promotes free demos for some courses, which likely include SFMC training sessions.

    While specifics aren't mentioned, their comprehensive coverage of SFMC modules suggests strong alignment with standard certification paths like Marketing Cloud Email Specialist or Administrator.

    Yes—Peoplewoo Skills offers resources such as Salesforce Marketing Cloud Interview Questions to bolster candidate readiness.

    Apart from training, they provide consulting, IT remote support, and resourcing services—making them a full-service partner for Marketing Cloud deployments.

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