Salesforce Marketing Cloud Training

Salesforce Marketing Cloud is a powerful Digital Marketing Automation Platform.

It helps businesses connect with customers through personalized, cross-channel experiences. It empowers marketers to design, automate, and optimize campaigns across email, SMS, push notifications, web, and advertising — all from a single platform.

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Hands-On Project Based Learning

25+ Hours of Live Instructor Led Training
Expert-Led Mentoring Sessions.
Instant Doubt Clearing.

Free Salesforce Marketing Cloud Access

4 Months of Salesforce Marketing Cloud Org Access
Industry-Relevant Projects.
Realtime Scenarios Explanation.
Quizzes & Assignments.

Live Interactive Learning

One-On-One Learning Assistance.
Real-Time Projects.
Lifetime Access to Course Content

Email Studio

Introduction to Salesforce Marketing Cloud (SFMC)
Email Studio Basics
Email Creation
Personalization & Dynamic Content
A/B Testing & Optimization
Tracking & Reporting
Compliance & Best Practices
Advanced Features
Real-World Use Cases & Projects

Contact Builder

Overview of Contact Builder
Contacts
Data Designer
Data Extensions (Standard & Custom)
Attribute Groups
Populations
Benefits of Contact Builder
Use Cases in Marketing Automation

Content Builder

Overview of Content Builder
Email Templates and Layouts
Content Blocks (text, image, button, dynamic)
Drag-and-Drop vs. HTML Editor
Content Organization (folders, tags, search)
Personalization in Content Builder
Dynamic Content and Rules
Cross-Channel Content Usage (Email, Mobile, Web)
Best Practices for Content Management

Mobile Studio

Overview of Mobile Studio
MobileConnect (SMS Campaigns)
MobilePush (Push Notifications)
GroupConnect (Messaging Apps e.g., LINE, Facebook Messenger)
Subscriber Management in Mobile Studio
Creating and Sending SMS/MMS Messages
Personalization and Dynamic Content in Mobile Campaigns
Tracking and Reporting Mobile Campaigns
Compliance and Best Practices for Mobile Messaging

Analytics Builder

Overview of Analytics Builder
Introduction to Reports and Dashboards
Email Tracking and Performance Metrics
Journey Builder Analytics
Audience Engagement Reports
Conversion Tracking and ROI Analysis
Automation of Reports and Scheduling
Best Practices for Data-Driven Marketing Decisions

Automation Studio

Overview of Automation Studio
Key Components and Activities
Data Extract, Import, and File Transfer
SQL Query Activities
Filter and Data Update Activities
Email and SMS Send Activities
Automation Canvas and Workflow Design
Scheduling and Triggering Automations
Monitoring and Error Handling
Best Practices for Automation Management

Web Studio

Overview of Web Studio
CloudPages Basics
Creating Landing Pages
Using Smart Capture for Lead Collection
Personalization in Web Studio
Integrating with Data Extensions
AMPscript and Dynamic Content in Web Pages
Tracking and Reporting Web Interactions
Best Practices for Web Campaigns

Journey Builder

Journey Builder Canvas and Interface
Types of Journeys (Single Send, Multi-Step, Transactional)
Entry Sources and Audience Configuration
Activities: Email, SMS, Push, Waits, Splits
Decision Splits and Path Optimization
Personalization in Journeys
Journey Testing and Validation
Monitoring and Reporting Journeys
Best Practices for Journey Design

Marketing Cloud Connect

Prerequisites and Setup Requirements
Integration with Salesforce CRM
Synchronizing Data Extensions with CRM Data
Using Synchronized Data Sources
Triggered Sends from Salesforce CRM
Journey Builder with CRM Data
Sales and Service Cloud Integration
Security and Access Considerations
Best Practices for Using Marketing Cloud Connect

AMPScript

Introduction to AMPscript
Basic Syntax and Structure
Personalization with AMPscript
Working with Variables and Functions
Conditional Logic (IF, ELSE, ELSEIF)
Loops and Iterations
Using AMPscript with Data Extensions
Lookup and Data Retrieval Functions
Error Handling in AMPscript
Best Practices and Use Cases

API

Overview of Salesforce Marketing Cloud APIs
Authentication with OAuth 2.0
Using Postman for API Testing
REST API vs. SOAP API
Working with Data Extensions via API
Triggering Email Sends via API
Journey Builder Entry Events through API
Managing Subscribers and Contacts with API
Automating Campaigns using API Calls
Error Handling and API Response Codes
Best Practices for API Integration
Common Real-World Use Cases with Postman

SQL

Understanding Data Extensions and Data Views
Basic SQL Queries (SELECT, WHERE, ORDER BY)
Using Joins (INNER, LEFT, RIGHT) with Data Extensions
Aggregations (COUNT, SUM, AVG, GROUP BY)
Filtering and Segmentation with SQL
Using CASE Statements and Conditional Logic
Creating and Saving SQL Query Activities in Automation Studio
Best Practices for Writing Efficient Queries
Common SQL Use Cases in Marketing Cloud

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Launch Your Salesforce Career

Step into the #1 in-demand CRM & Marketing Cloud ecosystem.

Learn the Best Marketing Automation Platform

Master Salesforce Marketing Cloud — Trusted by Global Brands.

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Certification prep + live projects + career support for your Dream Job.

FAQs

What topics does the Peoplewoo Skills SFMC training cover?

We offer hands-on modules across the full Marketing Cloud ecosystem—including Email Studio, Contact Builder, Content Builder, Mobile & Analytics Studio, Automation Studio, Web Studio, Journey Builder, Marketing Cloud Connect, AMPscript, APIs, and SQL.

Who is eligible to enroll in the course?

Peoplewoo Skills typically serves professionals looking to upskill in Salesforce Marketing Cloud across domains such as marketing, CRM, and digital automation. While exact eligibility isn’t listed, they train across the Salesforce ecosystem, implying openness to diverse backgrounds.

What’s the format of the training (hands-on, demos, etc.)?

We emphasize a practical, hands-on approach—featuring real-time demos, guided exercises, and troubleshooting scenarios.

Does Peoplewoo offers a free demo or trial?

Yes—Peoplewoo Skills promotes free demos for some courses, which likely include SFMC training sessions.

Is the training aligned for certification preparation?

While specifics aren't mentioned, their comprehensive coverage of SFMC modules suggests strong alignment with standard certification paths like Marketing Cloud Email Specialist or Administrator.

Does Peoplewoo assists with interview readiness?

Yes—Peoplewoo Skills offers resources such as Salesforce Marketing Cloud Interview Questions to bolster candidate readiness.

How does Peoplewoo supports beyond training—like consulting or support?

Apart from training, they provide consulting, IT remote support, and resourcing services—making them a full-service partner for Marketing Cloud deployments.

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