Understanding the distinction between **transactional** and **marketing** emails is crucial for improving your email deliverability and compliance. In this Peoplewoo Skills session, we break down how email systems like Gmail, Outlook, and email service providers (ESPs) automatically classify the type of email you send.
What is a Transactional Email?
Transactional emails are system-triggered messages sent to an individual user based on an action or relationship. These emails are not promotional and often contain important service-related information.
- Examples: Order confirmation, password reset, shipping updates
- One-to-one and contextual in nature
- Often exempt from opt-out requirements
How Email Systems Classify Email Types
- Scan email headers and metadata (e.g., X-Mailer, X-Transactional)
- Analyze subject lines and content for promotional language
- Evaluate user engagement (opens, clicks, spam reports)
- Check authentication standards (SPF, DKIM, DMARC)
- Refer to sending behavior and past domain reputation
Watch Our Full Tutorial Video
Common Mistakes That Misclassify Transactional Emails
- Including promotional content or banners in transactional emails
- Using marketing-oriented subject lines
- Mixing transactional and marketing content in one message
- Sending from a shared or unverified domain
Master Email Strategy with Peoplewoo
Learn how to craft high-performing email campaigns, ensure compliance, and master email delivery strategies inside Salesforce Marketing Cloud.
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