In Salesforce Marketing Cloud (SFMC), Data Views are system-generated tables that store detailed tracking and subscriber information. These views allow marketers and developers to extract insights from their email sends, opens, clicks, unsubscribes, and more — using SQL Query Activiti...
Blog tagged as Customer Journey
Query Activity in Salesforce Marketing Cloud | Peoplewoo Skills
05.11.25 07:12 PM - Comment(s)
In Salesforce Marketing Cloud (SFMC), data is the foundation of every personalized campaign. But how do you filter, combine, and segment this data efficiently? That’s where Query Activity comes in.
Query Activity lets you write SQL queries within SFMC to manipulate and organize data ac...
Different Types of Data Extraction in Salesforce Marketing Cloud
03.11.25 12:48 PM - Comment(s)
Data is the backbone of every digital marketing platform — and Salesforce Marketing Cloud (SFMC) is no exception. To create personalized campaigns, marketers need to extract, transform, and analyze data efficiently. In SFMC, data extraction allows you to export system data, tracking results, subscri...
Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills
07.10.25 04:59 PM - Comment(s)
The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.
This blog will guide you through how the Contact-Based Data Model...
Key Standard DMOs in Salesforce Data Cloud | Peoplewoo Skills
02.10.25 02:37 PM - Comment(s)
Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.
In this article, we'll ...
How to Create a List in Salesforce Marketing Cloud | Peoplewoo Skills
01.10.25 11:08 AM - Comment(s)
In Salesforce Marketing Cloud (SFMC), a List is a simple way to manage a group of subscribers for your email marketing campaigns. Lists are ideal for beginners and smaller audiences where personalization and segmentation are less complex.
This guide walks you through creating a List in Emai...
How To Import CSV File To Data Extention | Peoplewoo Skills
01.10.25 10:35 AM - Comment(s)
Learn how to import CSV files into Data Extensions in Salesforce Marketing Cloud (SFMC). Step-by-step guide with examples, file format tips, automation, and FAQs.
Types of Lists in Salesforce Marketing Cloud | Peoplewoo Skills
01.10.25 10:29 AM - Comment(s)
Lists in Salesforce Marketing Cloud are essential for audience management and campaign targeting. By categorizing subscribers into different types of lists, businesses can ensure proper message delivery, compliance, and better personalization.
In this blog, you'll learn about the different types of l...
Commercial and Transactional Email in SFMC | Peoplewoo Skills
01.10.25 10:13 AM - Comment(s)
Understanding the difference between Commercial and Transactional emails is crucial for effective marketing communication and compliance within Salesforce Marketing Cloud (SFMC).
This blog will break down both email types, when to use each, and how SFMC handles delivery, cont...
How System Identify Business vs Transactional Emails | Peoplewoo Skills
01.10.25 10:07 AM - Comment(s)
Understanding the distinction between **transactional** and **marketing** emails is crucial for improving your email deliverability and compliance. In this Peoplewoo Skills session, we break down how email systems like Gmail, Outlook, and email service providers (ESPs) automatically classify the typ...