In Salesforce Marketing Cloud (SFMC), building relationships between Data Model Objects (DMOs) or Data Extensions (DEs) forms the backbone of a connected data ecosystem. These relationships are essential for unlocking dynamic segmentation, personalized customer journeys, and 360° audience insights.
W...
The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.
This blog will guide you through how the Contact-Based Data Model...
Peoplewoo Skills brings you a hands-on guide to diagnose and fix common Salesforce Marketing Cloud (SFMC) issues across Email Studio, Journey Builder, and Automation Studio. Use this playbook to move from symptoms ➜ root cause ➜ verified fix.
In Salesforce Marketing Cloud (SFMC), a List is a simple way to manage a group of subscribers for your email marketing campaigns. Lists are ideal for beginners and smaller audiences where personalization and segmentation are less complex.
This guide walks you through creating a List in Emai...
Lists in Salesforce Marketing Cloud are essential for audience management and campaign targeting. By categorizing subscribers into different types of lists, businesses can ensure proper message delivery, compliance, and better personalization.
In this blog, you'll learn about the different types of l...
Understanding the difference between Commercial and Transactional emails is crucial for effective marketing communication and compliance within Salesforce Marketing Cloud (SFMC).
This blog will break down both email types, when to use each, and how SFMC handles delivery, cont...
Understanding the distinction between **transactional** and **marketing** emails is crucial for improving your email deliverability and compliance. In this Peoplewoo Skills session, we break down how email systems like Gmail, Outlook, and email service providers (ESPs) automatically classify the typ...
