Salesforce Data Cloud introduces a powerful data framework built around standardized Data Model Objects (DMOs). Understanding these DMO categories is critical for marketers aiming to unify customer data and activate meaningful engagements across Salesforce Marketing Cloud (SFMC).

The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.

This blog will explore what t...

Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.

In this article, we'll ...

Data Transform in Salesforce Data Cloud is the process of converting ingested raw data into structured, usable formats aligned with standard Data Model Objects (DMOs). This step is crucial for harmonizing data and ensuring it can be activated across marketing and analytics platforms.

This guide will ...