Data Transform in Salesforce Data Cloud lets you clean, standardize, map and enrich incoming data — turning raw feeds into structured, trusted datasets. Good transforms improve personalization, reporting accuracy, and downstream activations (Journeys, Audiences, Analytics)...
The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.
This blog will explore what t...
Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.
In this article, we'll ...
Data Transform in Salesforce Data Cloud is the process of converting ingested raw data into structured, usable formats aligned with standard Data Model Objects (DMOs). This step is crucial for harmonizing data and ensuring it can be activated across marketing and analytics platforms.
This guide will ...
Customer expectations are changing fast — and businesses need real-time, personalized experiences to compete. Salesforce Data Cloud enables companies to unify all their customer data and activate it in real-time across multiple platforms.
This blog is perfect for students, aspiring consultants, worki...
Data Transform in Salesforce Data Cloud is a powerful feature that allows businesses to clean, enrich, and standardize their customer data before it is used for analytics, segmentation, or activation. Since Data Cloud ingests data from multiple sources, ensuring that the information is ...