Blog tagged as EmailDeliverability

The SAP package in Salesforce Marketing Cloud brands your emails and uses a dedicated IP to make sure your messages land in the customer's inbox instead of the spam folder.

This blog breaks down the four subscriber statuses in Salesforce Marketing Cloud—Active, Bounced, Held, and Unsubscribed—and explains how subscriber and ISP behaviors determine them.

This guide explains how Salesforce Data Cloud connects raw customer data from different sources and combines it into a single, unified profile.