The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.
In this blog, we'll e...
Salesforce Data Cloud uses two foundational object types to manage data: Data Lake Objects (DLOs) and Data Model Objects (DMOs). Understanding the difference between them is essential for building a unified, actionable customer profile.
In this article, you’ll learn the purpose, struct...
Data Streams are a critical component in Salesforce Data Cloud, enabling you to ingest, transform, and unify data from various sources like Salesforce, Marketing Cloud, cloud storage, and third-party APIs. They play a key role in delivering clean, real-time customer insights.
This blog post expl...
Salesforce Data Cloud (formerly Customer Data Platform) is a powerful platform to unify, analyze, and activate customer data in real-time. Whether you’re a consultant, admin, or marketing professional, setting up Data Cloud the right way is critical to ensure success.
This guide is designed for worki...
Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.
A Unified Customer Profile combin...
Customer expectations are changing fast — and businesses need real-time, personalized experiences to compete. Salesforce Data Cloud enables companies to unify all their customer data and activate it in real-time across multiple platforms.
This blog is perfect for students, aspiring consul...
Data Transform in Salesforce Data Cloud is a powerful feature that allows businesses to clean, enrich, and standardize their customer data before it is used for analytics, segmentation, or activation. Since Data Cloud ingests data from multiple sources, ensuring that the information is ...