The **All Subscribers** list is the master directory in Salesforce Marketing Cloud that automatically tracks every person who has been saved to a standard subscriber list or sent an email communication.

Data Models

When you capture subscriber data from an online webinar or an offline event, you need a secure, structured place to store it. In Salesforce Marketing Cloud (SFMC), this is where your data model comes into play.

SFMC offers two primary data models to organize your information. Choosing the ...