Blog categorized as Salesforce Data Cloud

 Salesforce Data Cloud introduces a powerful data framework built around standardized Data Model Objects (DMOs). Understanding these DMO categories is critical for marketers aiming to unify customer data and activate meaningful engagements across Salesforce Marketing Cloud (SFMC).

Salesforce Data Cloud helps organizations break data silos by connecting scattered customer data into a single, unified customer profile. The engine behind this magic is Identity Resolution — the process of intelligently matching customer records from different sources using an identity gr...

The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.

In this blog, we'll e...

The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.

This blog will explore what t...

Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.

In this article, we'll ...

Salesforce Data Cloud uses two foundational object types to manage data: Data Lake Objects (DLOs) and Data Model Objects (DMOs). Understanding the difference between them is essential for building a unified, actionable customer profile.

In this article, you’ll learn the purpose, struct...

Data Streams are a critical component in Salesforce Data Cloud, enabling you to ingest, transform, and unify data from various sources like Salesforce, Marketing Cloud, cloud storage, and third-party APIs. They play a key role in delivering clean, real-time customer insights.

This blog post expl...

Salesforce Data Cloud (formerly Customer Data Platform) is a powerful platform to unify, analyze, and activate customer data in real-time. Whether you’re a consultant, admin, or marketing professional, setting up Data Cloud the right way is critical to ensure success.

This guide is designed for worki...

Data Transform in Salesforce Data Cloud is the process of converting ingested raw data into structured, usable formats aligned with standard Data Model Objects (DMOs). This step is crucial for harmonizing data and ensuring it can be activated across marketing and analytics platforms.

This guide will ...

Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.

What is a Unified Customer Profile?

A Unified Customer Profile combin...