Blogs

This blog explains how Salesforce Data Cloud uses the "Individual" object and identity resolution rules to combine fragmented customer data (like separate lead, contact, and subscriber records) into a single, unified profile.

This blog breaks down the four key Salesforce Data Cloud permission sets so administrators can easily assign the right level of access to their team.

Learn how to easily set up a free Salesforce Data Cloud environment by assigning the right architect permissions and activating your new instance.

The SAP package in Salesforce Marketing Cloud brands your emails and uses a dedicated IP to make sure your messages land in the customer's inbox instead of the spam folder.

This blog explains how to easily follow CAN-SPAM laws in Salesforce Marketing Cloud by using the right settings for your promotional and transactional emails.

This blog breaks down the four subscriber statuses in Salesforce Marketing Cloud—Active, Bounced, Held, and Unsubscribed—and explains how subscriber and ISP behaviors determine them.

This guide explains how Salesforce Data Cloud connects raw customer data from different sources and combines it into a single, unified profile.

This guide explains how Salesforce Data Cloud connects raw customer data from different sources and combines it into a single, unified profile.

Salesforce Data 360 connects and combines all your scattered customer data from different apps into a single, unified profile, making it easy for your business to deliver highly personalized marketing.

This blog post breaks down the five types of Data Extensions in Salesforce Marketing Cloud to help you easily manage, segment, and track your audience data.