Blogs

Mapping your lead's touch points (like emails and phone numbers) to specific Contact Point objects in Data 360 ensures the system can accurately merge duplicate records into one perfect, unified customer profile.

This blog explains how a Unified Individual ID combines a customer's scattered data from multiple platforms into a single, accurate profile, making it easier for businesses to personalize marketing, eliminate duplicate records, and boost sales.

Salesforce Data 360’s Identity Resolution uses matching and reconciliation rules to merge duplicate customer records into a single, accurate Unified Individual ID.

This blog explains how Salesforce Data Cloud connects and unifies customer data from different systems—like Salesforce Orgs and Marketing Cloud—into a single, complete view of each person.

Salesforce Data Cloud uses Identity Resolution and AI-driven matching rules to merge duplicate records from multiple platforms into a single, accurate Unified Customer Profile.

This blog explains how Salesforce Data Cloud uses the "Individual" object and identity resolution rules to combine fragmented customer data (like separate lead, contact, and subscriber records) into a single, unified profile.

This blog breaks down the four key Salesforce Data Cloud permission sets so administrators can easily assign the right level of access to their team.

Learn how to easily set up a free Salesforce Data Cloud environment by assigning the right architect permissions and activating your new instance.

The SAP package in Salesforce Marketing Cloud brands your emails and uses a dedicated IP to make sure your messages land in the customer's inbox instead of the spam folder.

This blog explains how to easily follow CAN-SPAM laws in Salesforce Marketing Cloud by using the right settings for your promotional and transactional emails.