SFTP (Secure File Transfer Protocol) plays a crucial role in Salesforce Marketing Cloud (SFMC) by enabling secure data exchange between external systems and your Marketing Cloud account. It’s the backbone for importing and exporting files — such as subscriber lists, tracking data, or ...
Blog tagged as CAN-SPAM Act
Data Views in Salesforce Marketing Cloud | Peoplewoo Skills
05.11.25 07:39 PM - Comment(s)
In Salesforce Marketing Cloud (SFMC), Data Views are system-generated tables that store detailed tracking and subscriber information. These views allow marketers and developers to extract insights from their email sends, opens, clicks, unsubscribes, and more — using SQL Query Activiti...
Query Activity in Salesforce Marketing Cloud | Peoplewoo Skills
05.11.25 07:12 PM - Comment(s)
In Salesforce Marketing Cloud (SFMC), data is the foundation of every personalized campaign. But how do you filter, combine, and segment this data efficiently? That’s where Query Activity comes in.
Query Activity lets you write SQL queries within SFMC to manipulate and organize data ac...
Different Types of Data Extraction in Salesforce Marketing Cloud
03.11.25 12:48 PM - Comment(s)
Data is the backbone of every digital marketing platform — and Salesforce Marketing Cloud (SFMC) is no exception. To create personalized campaigns, marketers need to extract, transform, and analyze data efficiently. In SFMC, data extraction allows you to export system data, tracking results, subscri...
What is Subscriber Status?
In Salesforce Marketing Cloud Engagement, a subscriber’s status indicates their deliverability and interaction state. The system automatically updates these status based on engagement, bounces, and unsubscribes.
In Salesforce Market...
CAN-SPAM Law in Email Marketing | Peoplewoo Skills
30.09.25 07:10 PM - Comment(s)
Learn the key differences between commercial and transactional emails under the CAN-SPAM Act. Understand compliance rules, penalties, and how Salesforce Marketing Cloud helps you stay compliant. Peoplewoo Skills explains everything with examples and best practices.
Introduction
Salesforce Marketing Cloud (SFMC) is a leading platform for email marketing and customer engagement. At the core of SFMC's Email Studio are two key concepts: Subscribers and Lists. Understanding how they work is essential for successful campaign execution.