Salesforce Marketing Cloud (SFMC) provides powerful tools for marketing automation—two of the most commonly used are Journey Builder and Automation Studio. While both automate marketing tasks, they serve different purposes and are designed for different types of automation workfl...
Journey Builder in Salesforce Marketing Cloud (SFMC) is a powerful automation tool that allows marketers to create personalized, multi-step journeys for customers across channels like email, SMS, and push notifications. But what truly makes a journey intelligent and outcome-driven are its three key ...
Learn how customers enter a journey in Salesforce Marketing Cloud (SFMC) through different entry sources and how to choose the right one for your automation strategy.
In Salesforce Marketing Cloud (SFMC), Entry Sources define how contacts or s...
Journey Builder in Salesforce Marketing Cloud (SFMC) is a powerful marketing automation tool that enables you to design, automate, and personalize customer journeys across multiple channels like Email, SMS, Push Notifications, and Ads.
Think of Jo...
In Salesforce Marketing Cloud (SFMC), data automation doesn’t stop with importing files — sometimes you need to export data from Marketing Cloud to external systems. That’s where the Outbound File Transfer Activity comes in.
In this detailed Peoplewoo Skills guide, we’ll...
Efficient data management is the foundation of every successful marketing campaign. In Salesforce Marketing Cloud (SFMC), Import File Activity plays a key role in automating the data upload process from external systems into Data Extensions or Lists.
In this detailed guide by...
File Drop Entry Source is one of the most powerful automation triggers in Salesforce Marketing Cloud (SFMC). It allows marketers to automatically start an automation as soon as a file is uploaded to a specific SFTP folder. This makes it ideal for handling recurring data imports and re...
SFTP (Secure File Transfer Protocol) plays a crucial role in Salesforce Marketing Cloud (SFMC) by enabling secure data exchange between external systems and your Marketing Cloud account. It’s the backbone for importing and exporting files — such as subscriber lists, tracking data, or ...
In Salesforce Marketing Cloud (SFMC), Data Views are system-generated tables that store detailed tracking and subscriber information. These views allow marketers and developers to extract insights from their email sends, opens, clicks, unsubscribes, and more — using SQL Query Activiti...
In Salesforce Marketing Cloud (SFMC), data is the foundation of every personalized campaign. But how do you filter, combine, and segment this data efficiently? That’s where Query Activity comes in.
Query Activity lets you write SQL queries within SFMC to manipulate and organize data ac...