Data is the backbone of every digital marketing platform — and Salesforce Marketing Cloud (SFMC) is no exception. To create personalized campaigns, marketers need to extract, transform, and analyze data efficiently. In SFMC, data extraction allows you to export system data, tracking results, subscri...
Blog tagged as EmailBestPractices
Attribute Groups in SFMC | Peoplewoo Skills
25.10.25 10:23 AM - Comment(s)
In Salesforce Marketing Cloud (SFMC), building relationships between Data Model Objects (DMOs) or Data Extensions (DEs) forms the backbone of a connected data ecosystem. These relationships are essential for unlocking dynamic segmentation, personalized customer journeys, and 360° audience insights.
W...
Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills
07.10.25 04:59 PM - Comment(s)
The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.
This blog will guide you through how the Contact-Based Data Model...
Troubleshooting in Salesforce Marketing Cloud | Peoplewoo Skill
04.10.25 12:05 PM - Comment(s)
Peoplewoo Skills brings you a hands-on guide to diagnose and fix common Salesforce Marketing Cloud (SFMC) issues across Email Studio, Journey Builder, and Automation Studio. Use this playbook to move from symptoms ➜ root cause ➜ verified fix.
Quick Tip: Always capture screenshots ...
You can edit text on your website by double-clicking on a text box on your website. Alternatively, when you select a text box, a settings menu will appear. Your website by double clicking on Managing subscribers, is a fundamental part of successful email marketing in Salesforce Marketing Cloud (SFMC...
How to Create a List in Salesforce Marketing Cloud | Peoplewoo Skills
01.10.25 11:08 AM - Comment(s)
In Salesforce Marketing Cloud (SFMC), a List is a simple way to manage a group of subscribers for your email marketing campaigns. Lists are ideal for beginners and smaller audiences where personalization and segmentation are less complex.
This guide walks you through creating a List in Emai...
How To Import CSV File To Data Extention | Peoplewoo Skills
01.10.25 10:35 AM - Comment(s)
Learn how to import CSV files into Data Extensions in Salesforce Marketing Cloud (SFMC). Step-by-step guide with examples, file format tips, automation, and FAQs.
Types of Lists in Salesforce Marketing Cloud | Peoplewoo Skills
01.10.25 10:29 AM - Comment(s)
Lists in Salesforce Marketing Cloud are essential for audience management and campaign targeting. By categorizing subscribers into different types of lists, businesses can ensure proper message delivery, compliance, and better personalization.
In this blog, you'll learn about the different types of l...
Commercial and Transactional Email in SFMC | Peoplewoo Skills
01.10.25 10:13 AM - Comment(s)
Understanding the difference between Commercial and Transactional emails is crucial for effective marketing communication and compliance within Salesforce Marketing Cloud (SFMC).
This blog will break down both email types, when to use each, and how SFMC handles delivery, cont...
How System Identify Business vs Transactional Emails | Peoplewoo Skills
01.10.25 10:07 AM - Comment(s)
Understanding the distinction between **transactional** and **marketing** emails is crucial for improving your email deliverability and compliance. In this Peoplewoo Skills session, we break down how email systems like Gmail, Outlook, and email service providers (ESPs) automatically classify the typ...