Data Models

When you capture subscriber data from an online webinar or an offline event, you need a secure, structured place to store it. In Salesforce Marketing Cloud (SFMC), this is where your data model comes into play.

SFMC offers two primary data models to organize your information. Choosing the ...

In Salesforce Marketing Cloud, a subscriber is an individual who has explicitly consented to receive marketing communications, which businesses must legally collect through either online digital forms or offline, face-to-face events to ensure regulatory compliance.

Marketing automation automatically sends the right messages to your customers at the perfect time, helping your business boost sales and build relationships on autopilot.

Discover how to combine live CRM data with generative AI using Salesforce Einstein Prompt Builder to effortlessly create hyper-personalized guest communications.

Salesforce Marketing Cloud’s Email Studio allows brands to transform massive email campaigns into highly personalized, dynamic, one-on-one conversations at scale.