Data Streams are a critical component in Salesforce Data Cloud, enabling you to ingest, transform, and unify data from various sources like Salesforce, Marketing Cloud, cloud storage, and third-party APIs. They play a key role in delivering clean, real-time customer insights.
This blog post expl...
In Salesforce Marketing Cloud (SFMC), a List is a simple way to manage a group of subscribers for your email marketing campaigns. Lists are ideal for beginners and smaller audiences where personalization and segmentation are less complex.
This guide walks you through creating a List in Emai...
Salesforce Data Cloud (formerly Customer Data Platform) is a powerful platform to unify, analyze, and activate customer data in real-time. Whether you’re a consultant, admin, or marketing professional, setting up Data Cloud the right way is critical to ensure success.
This guide is designed for worki...
Importing data from CSV files into Data Extensions is a crucial task in Salesforce Marketing Cloud (SFMC). Whether you’re managing subscriber lists or updating user preferences, this guide will walk you through the full process step-by-step.
Lists in Salesforce Marketing Cloud are essential for audience management and campaign targeting. By categorizing subscribers into different types of lists, businesses can ensure proper message delivery, compliance, and better personalization.
In this blog, you'll learn about the different types of l...
Data Transform in Salesforce Data Cloud is the process of converting ingested raw data into structured, usable formats aligned with standard Data Model Objects (DMOs). This step is crucial for harmonizing data and ensuring it can be activated across marketing and analytics platforms.
This guide will ...
Understanding the difference between Commercial and Transactional emails is crucial for effective marketing communication and compliance within Salesforce Marketing Cloud (SFMC).
This blog will break down both email types, when to use each, and how SFMC handles delivery, cont...
Understanding the distinction between **transactional** and **marketing** emails is crucial for improving your email deliverability and compliance. In this Peoplewoo Skills session, we break down how email systems like Gmail, Outlook, and email service providers (ESPs) automatically classify the typ...
Digital marketer or Salesforce Marketing Cloud (SFMC) user, it’s essential to understand email compliance laws. One of the most important is the CAN-SPAM Act, a U.S. law that sets rules for commercial email communications and protects consumers from spam.
This guide is designed for beginne...
Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.
A Unified Customer Profile combin...