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DMO Categories & Marketing Cloud Integration | Peoplewoo Skills

07.10.25 05:03 PM - By Peoplewoo - Comment(s)
DMO Categories & Marketing Cloud Integration | Peoplewoo Skills

 Salesforce Data Cloud introduces a powerful data framework built around standardized Data Model Objects (DMOs). Understanding these DMO categories is critical for marketers aiming to unify customer data and activate meaningful engagements across Salesforce Marketing Cloud (SFMC).


What Are Data ...


Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills

07.10.25 04:59 PM - By Peoplewoo - Comment(s)
Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills


The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.

This blog will guide you through how the Contact-Based Data Model...


Identity Resolution & Unified Profile in Data Cloud | Peoplewoo Skills

04.10.25 12:05 PM - By Peoplewoo - Comment(s)
Identity Resolution & Unified Profile in Data Cloud | Peoplewoo Skills


Salesforce Data Cloud helps organizations break data silos by connecting scattered customer data into a single, unified customer profile. The engine behind this magic is Identity Resolution — the process of intelligently matching customer records from different sources using an identity gr...


Understanding Individual DMO in Salesforce Data Cloud | Peoplewoo Skills

04.10.25 12:04 PM - By Peoplewoo - Comment(s)
Understanding Individual DMO in Salesforce Data Cloud | Peoplewoo Skills

The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.

In this blog, we'll e...

Individual Data Object in SF Data Cloud | Peoplewoo Skills

02.10.25 02:47 PM - By Peoplewoo - Comment(s)
Individual Data Object in SF Data Cloud | Peoplewoo Skills


The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.

This blog will explore what t...


Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills

02.10.25 07:24 AM - By Peoplewoo - Comment(s)
Contact-Based Data Model in Salesforce Marketing Cloud | Peoplewoo Skills

The Contact-Based Data Model is at the heart of Salesforce Marketing Cloud (SFMC). It allows marketers to manage, target, and personalize communications to individuals across multiple channels using a unique Contact Key.

This blog will guide you through how the Contact-Based Data Model...

Data Lake Object vs Data Model Object in Salesforce Data Cloud | Peoplewoo Skills

02.10.25 07:08 AM - By Peoplewoo - Comment(s)
Data Lake Object vs Data Model Object in Salesforce Data Cloud | Peoplewoo Skills
Understand the difference between Data Lake Objects (DLO) and Data Model Objects (DMO) in Salesforce Data Cloud. Learn how data flows, mapping, and harmonization work with real-life examples. Join Peoplewoo Skills for expert-led Salesforce Data Cloud training.