Journey Builder in Salesforce Marketing Cloud (SFMC) is a powerful marketing automation tool that enables you to design, automate, and personalize customer journeys across multiple channels like Email, SMS, Push Notifications, and Ads.
Think of Jo...
In Salesforce Marketing Cloud (SFMC), data automation doesn’t stop with importing files — sometimes you need to export data from Marketing Cloud to external systems. That’s where the Outbound File Transfer Activity comes in.
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Efficient data management is the foundation of every successful marketing campaign. In Salesforce Marketing Cloud (SFMC), Import File Activity plays a key role in automating the data upload process from external systems into Data Extensions or Lists.
In this detailed guide by...
File Drop Entry Source is one of the most powerful automation triggers in Salesforce Marketing Cloud (SFMC). It allows marketers to automatically start an automation as soon as a file is uploaded to a specific SFTP folder. This makes it ideal for handling recurring data imports and re...
SFTP (Secure File Transfer Protocol) plays a crucial role in Salesforce Marketing Cloud (SFMC) by enabling secure data exchange between external systems and your Marketing Cloud account. It’s the backbone for importing and exporting files — such as subscriber lists, tracking data, or ...
In Salesforce Marketing Cloud (SFMC), Data Views are system-generated tables that store detailed tracking and subscriber information. These views allow marketers and developers to extract insights from their email sends, opens, clicks, unsubscribes, and more — using SQL Query Activiti...
In Salesforce Marketing Cloud (SFMC), data is the foundation of every personalized campaign. But how do you filter, combine, and segment this data efficiently? That’s where Query Activity comes in.
Query Activity lets you write SQL queries within SFMC to manipulate and organize data ac...
Data is the backbone of every digital marketing platform — and Salesforce Marketing Cloud (SFMC) is no exception. To create personalized campaigns, marketers need to extract, transform, and analyze data efficiently. In SFMC, data extraction allows you to export system data, tracking results, subscri...
Data Transform in Salesforce Data Cloud lets you clean, standardize, map and enrich incoming data — turning raw feeds into structured, trusted datasets. Good transforms improve personalization, reporting accuracy, and downstream activations (Journeys, Audiences, Analytics)...
In Salesforce Marketing Cloud (SFMC), building relationships between Data Model Objects (DMOs) or Data Extensions (DEs) forms the backbone of a connected data ecosystem. These relationships are essential for unlocking dynamic segmentation, personalized customer journeys, and 360° audience insights.
W...