Blogs
CAN-SPAM Law in Email Marketing | Peoplewoo Skills
Creating Unified Customer Profiles | Peoplewoo Skills
Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.
What is a Unified Customer Profile?
A Unified Customer Profile combin...
Introduction
Salesforce Marketing Cloud (SFMC) is a leading platform for email marketing and customer engagement. At the core of SFMC's Email Studio are two key concepts: Subscribers and Lists. Understanding how they work is essential for successful campaign execution.
What is a Subscri...
Unified Individual Process | Peoplewoo Skills
The Unified Individual Process in Salesforce Data Cloud is a crucial capability for creating a single, consistent view of your customers across various systems and touchpoints. This process uses identity resolution techniques to stitch together data from multiple sources into a unified profile.
What ...
Party Model & Identification in SFDC | Peoplewoo Skills
Salesforce’s Party Model is a framework that unifies customer records across different clouds and systems. It plays a crucial role in enabling consistent identification of individuals and organizations, ensuring that marketing, sales, and service teams all refer to the same core entity.
In this blog,...
What is a Salesforce Data Cloud? | Why It Matters for Business?
Introduction
Customer expectations are changing fast — and businesses need real-time, personalized experiences to compete. Salesforce Data Cloud enables companies to unify all their customer data and activate it in real-time across multiple platforms.
This blog is perfect for students, aspiring consul...
What is Salesforce Marketing Cloud | Peoplewoo Skills
Data Transform in Salesforce Data Cloud | Peoplewoo Skills
Introduction
Data Transform in Salesforce Data Cloud is a powerful feature that allows businesses to clean, enrich, and standardize their customer data before it is used for analytics, segmentation, or activation. Since Data Cloud ingests data from multiple sources, ensuring that the information is ...