In Salesforce Marketing Cloud (SFMC), managing subscriber data responsibly is very important — especially when customers unsubscribe, request deletion, or when data becomes outdated. SFMC provides a built-in framework called Contact Delete to permanently remove subscriber data from Email ...
In digital marketing, small changes can create big improvements. Whether it’s an email subject line, message timing, or content format — testing ensures that you deliver the best possible experience to every customer.
Salesforce Marketing Cloud (SFMC) enables marketers to perform A/B testing directl...
A/B Testing in Salesforce Marketing Cloud (SFMC) is one of the most powerful methods to optimize your email marketing performance. It helps you understand what works best for your audience — subject lines, images, CTAs, content blocks, send time, and more.
This guide gives you a complete, in-depth u...
In today’s mobile-first world, engaging users through mobile apps is essential for brands aiming to deliver real-time, personalized experiences. Salesforce Marketing Cloud (SFMC) provides powerful tools to connect with app users through Mobile Studio — specifically, the MobilePush...
Before launching SMS campaigns in Salesforce Marketing Cloud (SFMC), it’s essential to understand how keywords and setup prerequisites work in Mobile Studio. These foundational steps ensure your messages reach the right audience while maintaining compliance with legal and carrie...
SMS marketing is one of the most direct and effective ways to communicate with customers. However, compliance, timing, and message delivery rules are critical for maintaining trust and regulatory standards. Salesforce Marketing Cloud (SFMC) Mobile Studio provides features like SMS Codes a...
In today’s mobile-first era, reaching customers directly through their phones is one of the most effective ways to build engagement and loyalty. Salesforce Mar...
Mobile Studio in Salesforce Marketing Cloud (SFMC) enables marketers to connect with customers through personalized, real-time mobile interactions. Whether it’s an SMS reminder, a push notification, or a group chat message, Mobile Studio ensures your brand stays close to customers — r...
Salesforce Marketing Cloud (SFMC) provides robust APIs that allow developers and marketers to automate, integrate, and extend the platform’s capabilities beyond the user interface. APIs help you connect SFMC with other systems such as CRMs, e-commerce platforms, data warehouses, or even custom-...
Salesforce Marketing Cloud (SFMC) provides powerful tools for marketing automation—two of the most commonly used are Journey Builder and Automation Studio. While both automate marketing tasks, they serve different purposes and are designed for different types of automation workfl...