Data Transform in Salesforce Data Cloud lets you clean, standardize, map and enrich incoming data — turning raw feeds into structured, trusted datasets. Good transforms improve personalization, reporting accuracy, and downstream activations (Journeys, Audiences, Analytics)...
Salesforce Data Cloud introduces a powerful data framework built around standardized Data Model Objects (DMOs). Understanding these DMO categories is critical for marketers aiming to unify customer data and activate meaningful engagements across Salesforce Marketing Cloud (SFMC).
Salesforce Data Cloud helps organizations break data silos by connecting scattered customer data into a single, unified customer profile. The engine behind this magic is Identity Resolution — the process of intelligently matching customer records from different sources using an identity gr...
The Individual Data Model Object (DMO) lies at the core of Salesforce Data Cloud's ability to manage personalized customer experiences. It enables brands to create a unified, real-time profile record for each individual across all platforms using a unique Customer Key.
In this blog, we'll e...
The Individual Data Model Object (DMO) in Salesforce Data Cloud is the backbone of identity resolution and customer profile management. It represents a real-world person — a unified, golden record that brings together data from various systems and interactions.
This blog will explore what t...
Salesforce Data Cloud uses predefined Data Model Objects (DMOs) to standardize and harmonize customer data across touchpoints. These objects help businesses build unified customer profiles, create segments, and activate personalized campaigns with real-time insights.
In this article, we'll ...
Data Transform in Salesforce Data Cloud is the process of converting ingested raw data into structured, usable formats aligned with standard Data Model Objects (DMOs). This step is crucial for harmonizing data and ensuring it can be activated across marketing and analytics platforms.
This guide will ...
Unified customer profiles are at the heart of successful personalization and engagement. In Salesforce Data Cloud, you can unify fragmented customer records into a single source of truth—empowering marketing, service, and analytics.
A Unified Customer Profile combin...
The Unified Individual Process in Salesforce Data Cloud is a crucial capability for creating a single, consistent view of your customers across various systems and touchpoints. This process uses identity resolution techniques to stitch together data from multiple sources into a unified profile.